Yeti built a nearly indestructible camping chair and a backpack cooler
TheBuy Nowhas become an iconic product in the outdoor industry, lauded for its durability and ability to keep its contents cold for hours. That product alone was enough to turnYetiintoa $5 billion companywith more than$450 million in annual revenue. Despite its success, however,Yetihasn’t rested on its laurels by continuing to release a steady stream of innovative new products, includingsoft-sided coolers,growlers, and evena duffle bagthat is practically bulletproof. Now, the company is jumping into an entirely new market, while expanding its reach in areas that it already dominates....