PepsiCo signs endorsement deal with Dr. Disrespect, but does it realize the risks?
PepsiCo is making one of its biggest investments yet in the video game space, signing a multiyear deal with streamer Dr. Disrespect that will see the popular (and controversial) livecaster promote its Mtn Dew Game Fuel product. While PepsiCo did not reveal a dollar amount, Guy Beahm, the real person behind the Dr. Disrespect character, signed a seven-figure endorsement deal in 2017 with G Fuel. The Game Fuel agreement is presumed to be several times that amount....