Summary
Warning: Spoilers for Amazing Spider-Man: Blood Hunt #2 ahead!The 2022 filmMorbiusmay have been a notorious flop, but lives on in infamy due to the plethora of ridiculous memes spawned in its wake. Marvel has embraced this legacy with surprisingly good humor,culminating in the nonsense catchphrase “It’s Morbin' time!” finally appearing in the Marvel Universe proper- to the utter annoyance of Michael Morbius.
As the vampire takeover of the Marvel Universe continues inAmazing Spider-Man: Blood Hunt#2, the “living vampire” Michael Morbius finds himself in a unique position. A former Beyond Corporation associate (and now vampire) T.J. offers him a position in Hemoglobin Inc. - a new startup dedicated to studying the condition of vampirism. When Morbius finally accepts the offer, T.J. cannot contain his excitement.
Shouting, “Yes! It’s Morbin' time!” T.J. brings the meme to comics at last.Hilariously, Morbius is completely unamused and threatens T.J. with dismemberment should he ever say the phrase again.
Amazing Spider-Man: Blood Hunt#2is by the team of Justina Ireland, Marcelo Ferreira, Chris Campana, Roberto Poggi, Sean Parsons, Craig Yeung, Rachelle Rosenberg, and Cory Petit.
Morbin' Time is Over: Spider-Man Must Protect Morbius From Marvel’s Vampire Army
Morbin' Time may be coming to a close as Spider-Man must save Morbius the Living Vampire from a horde of real vampires bent on killing him.
‘Morbin Time’ - The Little Meme That Could
The filmMorbius(2022)was an ambitious follow-up to Sony’sVenomfranchise. However, lightning would not strike twice for the studio’s success with films about Spider-Man’s classic foes:Morbiuswound up as a box-office flop. The film quickly garnered a reputation so poor thatit spawned a host of memes in its wake, lampooning various elements of the premise and cast. One particular tweet with the phrase “the best part of Morbius was when he said “IT’S MORBIN' TIME” and morbed all over those guys” went viral. As a result,“It’s Morbin' Time!” quickly became the film’s unofficial catchphrase.
This viral popularity didn’t go unnoticed by Sony and Marvel - rather, the companies leaned into the fan response. Sony releasedMorbiusinto theaters for a second time (where it hilariously floppedagain); meanwhile, Marvel incorporated the phrase into its2022 Halloween stop-motion videoon its official Twitter page. While Sony and Marvel’s responses were clunky, it showsthat the companies have a willingness to laugh at themselves, embracing their failuresin an attempt to appeal to the general response of their fans.
Morbin' Time Has Ascended From Meme To Canon
While the use of the phrase"It’s Morbin' Time!“inAmazing Spider-Man: Blood Huntis more of an in-joke at this point, Marvel introduces it in the perfect way:the ridiculous phrase feels perfectly natural coming from the sleazy corporate-bro, T.J.Likewise, Morbius’s blood-chilling reaction emphasizes the difference between the tragi-serious comic character and his far more easily lampooned film counterpart. “It’s Morbin' Time!” is the little meme that could, ascending from fan rallying-point to Marvel-accepted canon…just don’t expectMorbiusto be too happy about it.
Morbius
Cast
Morbius stars Jared Leto as the enigmatic antihero Michael Morbius set in the Sony Pictures Marvel universe. Afflicted with a terrible illness since his youth, Michael has struggled until he met his new surrogate brother, Lucian, nicknamed Milo (Matt Smith), who shares the same disease. The two bond over the illness, and years later, Michael discovers a potential breakthrough by using a unique gene in vampire bats. When the experiment proves to be a success, it cures Michael of his ailment - however, it also turns him into a bloodthirsty vampire. While Michael aims to curtail his bloodlust, his brother, who has also taken the cure, does not share the same empathy. As a result, Michael will have to manage his powers while trying to stop his brother’s murderous rampage.
