Ludwig reveals $3M accounting scandal that shuttered Offbrand’s events branch
Popular streamer Ludwig Ahgren opened up about a multi-million dollar scandal that occurred within his creative agency, Offbrand, over the course of several years.
On December 13, Offbrand published a tweet announcing that it hadclosed its events branchbecause it “failed to make the events business sustainable.”
WhileOffbrand Gameswill continue to exist, the sudden closure of the events vertical marked an unexpected turn for the company, whichLudwig launched in 2022with the aim of helping streamers bring their projects to life.
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“…when me and the team did some digging, we were like, this hole is too deep, and if we keep digging in this hole, not only is Offbrand fcked, Mogul Moves is fcked, everyone loses their job.”
The streamerwent on to estimatethat the amount of money used in this scheme was “to the tune of about three mil,” saying he had to act quickly before the situation “got a whole lot f*ckin’ worse.”
Ludwig confirmed that he will be dealing with the situation privately, but wanted to illustrate why Offbrand closed its events branch so “suddenly.”
This is just one of several reasons why he and the team made this decision, which Ludwig went over in aYouTube videouploaded that same day.
He clarified that it was not due to hisYouTube contract expiring, which officially ended on November 30, saying that although the money helped, the overall business model simply wasn’t sustainable on top of what had happened with the company internally.
