MrBeast quietly releases toy line amid backlash over Ava Kris Tyson allegations
YouTube star MrBeast has released a line of toys in a move that many netizens are giving the side-eye due to ongoing backlash surrounding the influencer and his brand.
Now, he’s looking to lock down the toy market, quietly unveiling his new line of interactive ‘MrBeast Lab – Swarms’ toys in summer 2024.
The YouTuber is calling them the “greatest toy on earth,” offering 100 ‘swarms’ creatures for kids to collect by mixing up and shaking a colorful concoction in a faux ‘test tube.’
In fact, listings for the toys are availableon Target’s website,and some shoppers have found the Swarms collection whilebrowsing through Target andWalmart stores in the wild.However, MrBeast himself has yet to officially address the launch afterfirst partnering with Moose Toysin January 2024.
Netizens aren’t too keen on the YouTuber’s latest business venture, however. It comes hot on the heels of controversy surrounding MrBeast’s former collaborator, Ava Kris Tyson, who was accused ofbehaving inappropriately with minors onlinein July 2024.
“First I’ve heard of it,”one user wroteon Twitter/X. “Holy, they have been having a rough few weeks.”
First I heard of it.Holy they have been having a rough few weeks.
“And [their] target audience is kids,”another said.“Nah, MrBeast having a bad year.”
“Bro does not care lol, literally how can you drop a toy for kids right after the Kris Tyson stuff?”yet another wrote.
Thus far, MrBeast has not addressed the situation sinceannouncing an internal investigationregarding Tyson’s online behavior in late July.
Since then, more allegations against MrBeast and his team have surfaced, with one former employee claiming that the YouTube starknowingly hired a sex offenderto work at his company.
